Online advertising compliments your television campaign, offering increased recognition of your message. Ads can be placed run-of-site, or in specific sections (news, weather, entertainment, etc.). To fulfill your ad request, your local account executive will need the following:

URL
Provide the URL to the client's homepage or Web site for the specific campaign, if applicable.

AD CREATIVE

Ad type	Dimensions	Max file size	Animation/looping	Rich media	3rd party trackable
Leaderboard	728 x 90	40K	3 loops	YES	YES
Medium Rectangle	300 x 250	40K	3 loops	YES	YES
Wide Skyscraper	160 x 600	40K	3 loops	YES	YES
Announcement	300x100	30K	3 loops	YES	YES
Skyscraper	120 x 600	40K	3 loops	YES	YES
Tower	120 x 240	40K	3 loops	YES	YES
Wide Tower	160 x 240	40K	3 loops	YES	YES
Tile	120 x 90	10K	3 loops	YES	YES
Masthead Tile	120 x 60	10K	3 loops	YES	YES

Click here to view Tribune Interactive's complete list of specs.

RICH MEDIA (if applicable)

Ad type	Specs	Max file size	Controls
Flash (Shockwave)	Any standard ad size	Initial load not to exceed targeted ad size	Must include .SWF File with click-thru URLs, GIF/JPG provided as back-up, Flash Movies kept below 18 FPS, Target="_blank" is required in "basic actions" to ensure click-thru opens a new window, clickTag code must be embedded in .SWF file: on (release) { getURL(clickTag,"_blank"); } **Note: clickTag is case sensitive
Pre-Roll Video Ad	WorldNow Player	15 seconds or less	Original creative should be AVI, MPEG1, MPEG2, or lightly compressed WM
Post-Roll Video Ad	WorldNow Player	30 seconds or less	Original creative should be AVI, MPEG1, MPEG2, or lightly compressed WM
Leaderboard Ad	728 x 90	40K	Companion ad coordinated with video and tile or run on its own, same as TI standards
In-Page Video Ad	300 x 250	40K	Video ad appears within content of web page, powered by WorldNow
Custom Video Showcase	Custom	1-3 minutes	Advertiser created or supported video in a longer format, same file formats as above
Video File Formats (Click to view PDF)	Various	Various	Formats: AVI, MPEG-1, MPEG-2, WMV

Additional guidelines

Animation

Within standard ad units, animation may loop 3 times, 15 sec. max. However, "strobe" and/or "shaking" effects are strictly prohibited.

Open window commands

Mouse-over interaction with an ad can only provoke ad interaction within the current open browser window. Simple mouse-over must not link a user to a new Web site.

TRIBUNE INTERACTIVE'S NATIONAL NETWORK
With over 50 Web sites total, Tribune Interactive has a dynamic online presence with a national reach and local touch. Find out about advertising across multiple Tribune Interactive sites.